Our People: Experience is everything

Phil GreenLinkedin

The Conductor

Navigator of complex value chains
Phil’s passion is people. He helps people navigate the complexities of making the best decisions with the best available data in competitive global networks.

Phil uniquely blends an end-to-end value chain approach with deep data and process analytics. His mission is to challenge the status quo to deliver the best growth. This has led to a strong focus on developing custom digital technologies that support people and companies in driving new value.

Phil and his Greenleaf team are passionate problems solvers with a mandate to turn challenges into growth opportunities. Focused predominantly in agri-business and food industries, Phil has over 25 years’ experience in manufacturing, agribusiness and export market development. He has collaborated with some of the largest global food companies to provide strategy, market development, performance benchmarking and value chain innovation. Greenleaf has developed and patented commercialized industry technologies such as 3D and ultrasound meat grading systems, and a custom software service to optimise decision making.

Phil has held general manager roles with Teys-OSI Foods and Australian food icon KR Castlemaine (previously KR Darling Downs) and was a member of McDonald’s Global Beef Supply Chain Group as general manager of OSI International Foods (Brisbane).

Beth StrettonLinkedin

Manager: Business Administration

Beth is the Office Manager for Greenleaf. She brings over 25 years of administrative experience in Office Management, HR, and Accounting. She assists in the development and implementation of company policies and procedures; manages and oversees the administration of HR policies and practices; as well as maintaining all accounts payable, receivables and monthly reconciling.

Beth has worked in hospitality, tourism, fashion and insurance industries. She loves to travel and has travelled widely across the USA, Europe and United Kingdom, but has been settled back in Australia for the last 8 years, happily working at Greenleaf for this time.

Ken Bryan

Lead Consultant

Ken has extensive experience with financial and operational agribusiness analysis. He has the ability to rapidly understand complex problems to assist our clients in making the best business decisions.

Ken’s background has focused on developing an understanding of the red meat value chain since graduating from an Animal Science degree in 2010. He has completed extension and consultancy projects spanning all sectors of red meat production and processing.

Ken is currently completing a Masters of Philosophy to understand the economic implications of disease to the Australian feedlot value chain. Demonstrating his capacity in economic and statistical analysis.

Stephen Carter

Director: Software Solutions

Stephen is the Software Solutions Director at Greenleaf and brings 30+ years of software development and technical project management experience across transport, utilities, emergency services and private business sectors. He started his IT career in the late 80’s developing insurance applications in Pascal and since then has ridden the crest of numerous technological tsunamis, from the birth of the internet in the early 90’s, through the introduction of mobile phones and more recently the world of mixed reality with Microsoft HoloLens.

He works with the software team predominately developing backend code and manages the cloud infrastructure and DevOps configurations, keeping Optio performing at its best.

In his spare time Stephen is an avid inline skater, kite boarder, bass player, cook and instructs Rhee Tae Kwon-Do classes.

Edie Cheng

UX/UI Designer: Project Services

Edie is the UX/UI designer at Greenleaf. She has a background in software engineering and has extensive experience across website development, marketing, and manufacturing. She works with the consultant team to bring the ideas and innovation into vivid visualisation and workable prototypes. She also helps with branding, market research, graphic design and crafting powerful, persuasive slides.

Edie is also a coffee addict, an incurable cat lover, and a lifetime Thai food enthusiast. She has a wide range of interests in mobile phone repairing, remedial massage, Reiki, hiking, and Asian cuisine.