A healthy value chain relies on the careful equilibrium between a stable customer base and a reliable supply chain. Greenleaf evaluates the efficacy of that equilibrium and optimises the value chain through strategy upgrades and business model refinement. Greenleaf’s methodology prioritises the market mix and investigates barriers to increasing production and realising growth opportunities. Their methods also help to identify the inherent risks and benefits of each opportunity, giving their clients the most complete picture possible with which to make their most important strategy decisions.