3D printed meat, can it work?
Greenleaf analysed the viability of three-dimensionally printed (3DP) red meat as a new market opportunity for the Australian red meat industry. 3DP meat, a process by which meat is created (printed) layer-by-layer, raises several questions, including simply, can it work? The fact that it has already been adopted by over 1000 elder-care facilities in Germany proves that to be true. With their detailed knowledge of consumer trends and supply chains, Greenleaf identified three additional key areas of perceived consumer benefit outside of the aforementioned aged-care that show the product’s viability for the consumer/retail set. In addition, they quantified processing benefits over traditional red meat such as: less waste per carcase, additional volume of meat sold, additional value per carcase, and reduced processing cost. Taken together, these findings lead to the conclusion that 3DP beef and lamb offer the Australian red meat industry an opportunity for a combined estimate of $7.8 million per year with the possibility of a 10, 20, or even 100 fold increase in that estimation depending on the specific product offering.